Sysprola +91 99668 98885 Book a Free Consultation
Home /Case studies/Arjun Properties
MarketingReal estate · India

Arjun Properties

Google Ads, Meta and Local SEO for a plotted-development brand, rebuilt around cost per qualified lead instead of clicks.

Client
Arjun Properties
Services
Google Ads, Meta, Local SEO
Duration
12 weeks
Market
Hyderabad
Qualified leads / month
94 ↑ 5.2×
Google Ads · Meta · Maps
18
26
41
55
72
94
Wk 2Wk 4Wk 6Wk 8Wk 10Wk 12
Results after 12 weeksSample · replace with real
5.2×
Qualified leads per month
-42%
Cost per lead
#1
Maps, “plots in Maheshwaram”
31%
Leads to site visit
01

The brief

Ad spend was going up but the sales team was calling people who never meant to buy. They needed fewer, better leads.

02

What we ran

Intent-led search campaigns, lead forms with qualifying questions, retargeting on Meta and a Google Business Profile built for local search.

03

The result

Leads grew every month while cost per lead fell, and the sales team now books site visits from one CRM view.

Where the leads came from

Channel mix.

Google Search46%
High-intent keywords, lead form extensions
Meta Ads31%
Lookalikes and site-visit retargeting
Google Maps23%
Profile, reviews and local pages
Search rankings

Keywords that moved.

KeywordBeforeAfter
plots in maheshwaramNot ranked#1
hmda approved plots hyderabad#38#4
open plots near srisailam highway#22#3
villa plots hyderabadNot ranked#7
Funnel · last 30 days

From impression to site visit.

Impressions182K
Search + Meta
Clicks9.4K
5.2% CTR
Leads412
4.4% of clicks
Site visits128
31% of leads
The campaign

Twelve weeks, week by week.

Weeks 1–2
Audit & tracking
Call tracking, CRM and conversion setup
Weeks 3–4
Launch
Search + Meta campaigns with qualifying forms
Weeks 5–8
Optimise
Cut wasted keywords, test creatives weekly
Weeks 9–12
Scale
Budget moved to the best cost per lead
Client photo · replace
★★★★★

“We spend less and our team talks to serious buyers now. The weekly report shows exactly which ad brought which site visit.”

[Client name]
Director, Arjun Properties
Sample quote · to collect
Next case study · Graphic designKare BeautiA brand identity.View project →
4.9
★★★★★
Average Google rating
280+
Websites delivered
80+
Marketing clients
50+
Active clients
Sai Ayush AyurvedaKare BeautiCrush MaterialArjun PropertiesTechzenureAkshaya YogaMaheshwaram PlotsDr RajashekarDatex Global
★★★★★Website · 3× enquiries after relaunch

“Sysprola Tech delivered a stunning website for our business. Their web design and development services are top-notch and professional.”

LD
Laxmi D
Website client
Google review
Book a Free Consultation
Chat on WhatsApp
☏WhatsAppBook a Free Consultation